Central Vermont Public Service 1990 annual report

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Central Vermont Public Service

CVPS, Vermonts largest corporation, at the time, needed a more current look for the
presentation of their annual reports—probably the single most important PR/consumer publication
produced all year. The annual report was designed to engage the stockholder and relate
the value of the company on a personal level (as opposed to the more conventional “corporate,
institutional or financial document/perspectus” level).

The child’s rainbow illustration in the upper right was revealed with a die cut giving the
cover dimension and highlighting the rainbow.